Email Marketing Manager
Overview:
Tickle is searching for an Email Marketing Manager to oversee all aspects of Tickle’s ongoing member and customer communications. The Email Marketing Manager will lead email marketing efforts for all Tickle properties and will be primarily responsible for campaign planning and management, driving email strategy, sharing results, vendor management and forecasting.
Responsibilities:
• Maintain the timely execution of Tickle’s member and customer marketing campaigns
• Develop and manage email marketing efforts, forecasting resource requirements, managing relationships, calendars, content plans and communicating timelines.
• Develop a testing strategy to continually optimize email performance, from delivery to purchase
• Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications.
• Set and deliver quarterly and annual targets to be tied back to P&L.
• Manage and optimize the design, content and layout of all email communications.
• Coordinate with internal/external design, product and marketing stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for email initiatives.
• Analyze, monitor and communicate performance of email initiatives to business stakeholders.
• Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc.
• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
Qualifications:
• Minimum 1+ years email marketing experience including hands-on experience:
• Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc.
• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
• Excellent project management, time management, and problem solving skills.
• Experience in the design and execution of A/B and multivariate testing programs online and in email
• Strong initiative.
• Excellent understanding of email campaign performance metrics.
• Solid understanding of email delivery and deliverability issues.
• Solid communication and presentation skills.
• Good working knowledge of HTML.
• Experience in a retail environment preferred.
